SLYP
Socks Brand
Brand Creation & Identity . Art Direction
⟟ Lebanon
Creating this campaign as an art director and brand creator was about transforming emotion into something tangible; a wearable reminder to pause, breathe, and stay present.
It is a project that speaks openly about mental health, vulnerability, and human connection.
- More than a product,
- this became a conversation.
- More than visuals,
- a message.
- “Look at me, you are here and NOW.”
Honored to have collaborated with:
Director: Elie Fahed
DOP: Jihad Saade
Cast: Chris, Perla, Jennifer, Ralph
Special thanks to Murielle Yazbeck and Dalia Rizk
50% of profits support Embrace NGO and mental health awareness in Lebanon.