OASIS
Equestrian Club & Café
Brand Identity
⟟ Riyadh
Oasis brand identity is built on the connection with the land, with each other, and with the horse, nature’s most loyal companion.
The visual language reflects this bond.
A rope-inspired pattern symbolizes the bond between rider and horse, while a nature-led color palette and refined emblem bring warmth and depth to the desert landscape.
- The identity is elevated, yet grounded;
- balancing heritage, elegance,
- and a strong sense of belonging.
