UNCLE T'S
F&B
Rebranding
⟟ Nigeria
- We turned
- a restaurant
- into a host.
Uncle T’s was rebranded around a character who’s fun, flexible and familiar,
the friend who welcomes a diverse international crowd and makes them stay.
Belonging became the business case.
We brought the character to life through a set of custom illustrations that show how Uncle T’s hosts,
paired with a playful tone of voice that captures how he speaks to his guests,
and how those guests feel welcomed, comfortable and inspired in his space.
The tone of voice
and personality of Uncle T’s
were translated into
a social media visual system.