UP2YOU
Creative Space . Café
Brand Identity
⟟ Riyadh
- The system was designed
- to be bold, scalable
- & instantly recognizable,
- with strong typography
- and vibrant colors
- reflecting the agency’s
- confident and daring mindset.
We developed the brand identity for the creative design studio UPTOYOU in Riyadh,
using a branded house approach,
unifying four outlets under one cohesive mother brand.
Illustrated personas like “The Coffee Obsessed”, “The Hustler”, and “The Dreamer”
bring character to the space, reflecting its audience while staying aligned with the main brand.
