BENCHHAUS
Wood Workshop
Brand Identity . Social Presence
⟟ Lebanon
We led the brand strategy, positioning, and visual identity development for Benchhaus,
shaping how the business shows up in a category often defined by function rather than perception.
- The logo's modular form
- reflects Benchhaus's construction roots,
- while its connected letters
- and the geometric structure
- leaves room for the brand
- to grow beyond woodwork.
Alongside the identity, we defined the social media direction and brand presence, ensuring consistency across touchpoints and positioning Benchhaus as a modern, innovative workshop brand.
