SAKURA
Wellness, Beauty & Coffee Retreat
Brand Identity
⟟ Lebanon
- The identity of SAKURA
- reflects the calmness
- of the japanese rituals,
- through a minimal
- visual language.
We developed the full brand identity for Sakura, and handled end-to-end production,
shaping a space inspired by the gentle rhythm of Japanese rituals,
where slowing down becomes an act of self-care.
The tone of voice mirrors this rhythm, soft, intentional, and poetic, reflecting the culture of care, presence, and sensory calm embedded in every detail.
We created a set of custom icons for each space,
Kinu (waxing, silk), Haru (hair treatment, renewal), Hikari (styling, light), and Bloom Bar (coffee, stillness),
building a cohesive system across the experience.
